Women in science and technology had criticised the campaign as sexist and misjudged after it asked them to conduct experiments with hairdryers
Source: IBM pulls #HackAHairDryer campaign admitting it ‘missed the mark’ | Technology | The Guardian
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On December 6th, 1989, Canadian women were targeted, shot, and killed for being engineering students. The Montreal Massacre is a national day of remembrance and action, which makes it the perfect time for IBM to push their pinkification of science campaign.
Source: Remember Massacred Women Engineers with a Hairdryer Hackathon [UPDATED]
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